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About Us

We deliver technology and services that improve healthcare systems’ performance and financial health by empowering the healthcare workforce to focus on what matters most: patient care.

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Who we are

Hallmark is Healthcare’s Workforce Operating System, transforming fragmented tools and manual processes into a unified operating layer that equips systems
to manage their most valuable asset—their workforce—and its impact on patient care and financial performance more strategically.

By connecting workforce spend, performance, preference, and incentive data across physicians, clinicians, and non-clinical staff, Hallmark gives health systems the visibility and coordination needed to anticipate demand, align incentives, and deploy talent proactively.

The result?

Healthier operating margins
Fewer reactive decisions
Stronger clinician retention
A more engaged workforce, poised to deliver better patient outcomes

Pavi Pattabi 

Senior Vice President, Implementation

Our Mission

To deliver clarity and operational resilience to healthcare's most
important investment—its workforce—to enable better care for every
patient and better lives for the people who deliver it.

Our Vision

We envision a thriving healthcare workforce, orchestrated as a united, intelligent system, aligning cost, capacity, and incentives to
consistently deliver better outcomes.

What makes us different

We provide a unified view of the workforce.

We connect workforce spend, performance, preference, and
incentive data across the enterprise, giving leaders a clearer
understanding of how decisions affect the broader system.

Our technology is built for the
realities of healthcare.

Our platform is designed to support workforce planning, deployment,
and physician incentives in the real world of health systems where operational nuance, compliance, and constant change are the norm.

We’re a partner, not just a platform.

Hallmark pairs intelligent technology with seasoned operators who
have lived and led inside health systems. We stay engaged beyond implementation to help tailor solutions, accelerate time to value, and
turn insight into action.

We move you from reactive to ready.

Hallmark helps health systems unlock workforce performance in
ways that improve both financial and human outcomes. That means reducing administrative burden, increasing transparency, improving workforce flexibility, and making decisions with a fuller view of
demand, supply, and incentives.

Meet our
Leadership Team

Hallmark is led by passionate experts with an average of 20+ years’ experience in healthcare, IT, nursing, process engineering, and finance.

We are committed to strengthening communities by producing technologies, support services, and thought leadership that tangibly improve patient care and community health outcomes.

Meet our Board of Directors

Pat Ryan

Chairman

Bruce Cerullo

Director

Matthew Thompson

Director

Ross Stern

Director

Neeraj Isaac

Director

K. Kelly Hancock

Director

Peter Rottier

Director

Robert Musslewhite

Director

Usama M. Fayyad

Director

John Kuelper

Board Advisor

Meet our Executive Advisory Board

Cathy Jacobson

Executive Advisory Board Chair

Gay Landstrom

Executive Advisory Board Member

Tom Priselac

Executive Advisory Board Member

Kate Walsh

Executive Advisory Board Member

Terry Shaw

Executive Advisory Board Member

The future of healthcare
workforce performance

Healthcare organizations are operating under sustained workforce pressure, with staffing shortages, labor cost increases, and administrative burden all affecting care delivery and financial performance. We help organizations respond with better visibility, stronger workforce decisions, and technology that supports both the business of healthcare and the people behind it.

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