Hallmark Debuts Brand Evolution

The healthcare workforce management technology company refines messaging and brand look to better align with corporate mission

HAUPPAUGE, NEW YORK – March 30, 2023 – EINPresswire.com/ — Hallmark today debuted the company’s new brand identity, along with a revamp of its website. The healthcare workforce management technology company’s brand evolution reflects its distinction as a forward-looking partner in the marketplace and is underscored by Hallmark’s tagline refresh, Leaders in Innovation. Partners in Purpose.

Hallmark partners with healthcare organizations to overcome their labor-related challenges. From talent sourcing and deployment to provider compensation and contracting, Hallmark’s workforce management platform unlocks essential data, improves access to talent, drives operational efficiency, and delivers substantial cost savings.

“Our new look and feel speaks to who we are as a company and how we are transforming our business and healthcare workforce management as a whole,” explained Matt Resteghini, chief marketing officer, Hallmark. “The brand changes better reflect our mission and the value we deliver to customers looking for strategic partners. We have infused our marketing with more emotion to tap into buyers rational AND emotional brains.”

Added Resteghini, “The website will speak more directly to prospects and better convey Hallmark’s key value proposition. Our cutting-edge technology empowers our healthcare customers to minimize administrative issues and do what they do best – save lives.”

In addition to the new tagline and website, Hallmark’s rebranding includes:
• a new logo
• simplified brand architecture and refined brand purpose
• new messaging
• new visual style

To view the new website, visit www.hallmarkhcs.com. To learn more about how the Hallmark brand is evolving watch this brief video.

About Hallmark 

Hallmark is a SOC I and SOC 2 Type II-certified healthcare technology firm and Microsoft Solution Partner headquartered in New York. Each of our experienced executive team members brings an average of 20+ years in IT, nursing, process engineering, finance, staffing and healthcare. Hallmark was named one of the Top 10 Companies Revolutionizing Healthcare and recognized as a Top 100 Healthcare Technology Company in 2022. Hallmark’s intelligent workforce and provider solutions are used by over 100,000 healthcare professionals in more than 4,000 healthcare facilities across all 50 states. In the past decade, we have collectively delivered over $250 million in cost savings and revenue gains to our clients, thanks to our best-in-class technologies.

Hallmark’s workforce solutions include its contingent labor platform – internal resource pool and vendor management solutions – and provider compensation platform – provider compensation and contract management solutions. For more information, visit  www.hallmarkhcs.com.

Kelly Faville
Rocket Social Impact
+1 978-621-6667
kelly@rocketsocialimpact.com